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Telemarketing services are designed specially to meet the
customer requirements and play a key role in achieving maximum
customer satisfaction. Telemarketing services are of two types
inbound and outbound. Inbound Telemarketing Services
representative attains to customer calls and answers queries to
their satisfaction.
Inbound telemarketing services include customer support,
helpdesk, order taking and answering service. As opposed to this
outbound telemarketing services include cold calling, telephone
surveys, lead generation, lead qualifying, and appointment
setting.
The telemarketing services cater to almost all the business
sectors starting from banks, financial sectors, airlines, hotels,
insurance, medicine, sales, to motor vehicle, loans, to telecom
and so on.
Outsourcing telemarketing services can avail the following
benefits:
1. Less costly services
2. Business burden is shared by a third party
3. Company resources can be invested into more productive sectors
4. Profits increase with the reliability in service availability
5. Maximum customer satisfaction can be gained resulting in more
business
6. 24/7 service possible
7. Adjustments can be made as required
Telemarketing Services as a whole can be enumerated as follows:
Sales Lead Qualification
Political Calls
Database development
Telephone Research to identify decision maker names and current
applications
Inbound call services
Appointment setting
Outbound call services
Cable television
Internet marketing
Network television
Lead generation
TV commercials and infomercials
Radio
Direct mail
Product sales
Print media
Client and employee telephone satisfaction surveys
Reminder calls
Primary research
Proactive upselling and cross-selling
Service sales
DRTV
Customer satisfaction surveys
Sales Lead Generation
Demographic profiling
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